John Deere CES 2023 Keynote Notes
Date: Sept 5, 2024
Topic: John Deere CES 2023 Keynote Notes
Author: Handzalah
- 186 years in business
- Now less about the size of machine but rather about technology in ag and construction
- Autonomous tractors introduced last CES
- 10 billion people by 2050 estimates
- And requires 50% more food in production
- More people, less land
- Past = farmer grow by using more land and using larger machines
- Now = need to do more with less
- “Robotics and AI company”
- Quick to innovate
- Hands of the wheel 20 years ago using GPS
- Cloud technology is very important
- Exact shot -> precision sprayer
- Fertilizer applied whilst in seeding process
- Herbicide sprayer in precision to reduce farmers’ cost just started last year
- Just the scratch of technological development
- Reduced fertilizer reduces weeds and water wastes
- 60% reduction in fertilizer by precision
- Biofuel GHG intensity can be reduced by precision ag
- ExactShot, See & Spray, Biofuels, Electrification, and Autonomy